Certified Hereford Beef Expands Product Offering with Ready-to-Eat Prime Rib and Pot Roast

August 27, 2019

Certified Hereford Beef® is expanding its product offering with the addition of a ready-to-eat prime rib and pot roast in both retail-ready and foodservice packaging. Both products will give retailers the ability to market a premium ready-to-eat product that consumers can bring home and immediately serve, providing their families an easy and nutritious mealtime solution. These new items will also give foodservice and restaurant partners additional options to serve Certified Hereford Beef products with minimal preparation and exceptional results. Both the prime rib and pot roast can be purchased through Hudson Meat Company, Columbus, Ohio, and Old World Provisions, Troy, N.Y. “The industry demand for Certified Hereford Beef allows us to continue to expand our product offering,” says Amari Seiferman, Certified Hereford Beef president and CEO. “We are pleased to have the opportunity to partner with processors in the industry who have the ability to produce high quality products that align with the integrity of the CHB brand. We will continue our efforts to create innovative products to support our customers and provide solutions for continued business growth.”