Pérez Cattle Company, Barber Ranch and Rocking R Books Team Up to Support Hereford Youth

April 30, 2019

Fueled by their passion for Hereford cattle and desire to help the next generation of breeders, Pérez Cattle Company, Rocking R Books, Nara Visa, N.M., and Barber Ranch, Channing, Texas, have teamed up to donate some unique items to be auctioned off as a part of Pérez Cattle Company’s Championship Form and Ranch Function Female and Frozen Genetic sale at the ranch in Nara Visa. All proceeds from the items will be donated to the Hereford Youth Foundation of America’s (HYFA’s) Foundation 1 Club and will directly benefit the National Junior Hereford Association (NJHA) Board of Director’s travel fund.

The sale is scheduled for Sunday, May 19 at 7 p.m. (MDT) and will be broadcast on LiveAuctions.tv. In addition to the frozen genetic sale there will be a judging contest and NJHA members will have a chance to compete for a piece of $7,500 in sale credits.

“Having the support of the Perez and Barber families through the Foundation 1 Club will help the junior board tremendously with our travel throughout the year,” says Taylor Belle Matheny, communications chair for the NJHA board of directors. “We appreciate their willingness to make sure the next generation is equipped to carry on the Hereford tradition.”

Highlighting the junior and foundation fundraiser will be 10 units of semen on each of the poplar Barber and Pérez herd sires, NJW Hutton 109Z and BR CSF Copper ET. Connie Pérez is excited to offer a signed and personalized set of her recently published Rocking R Books including Home on the Rocking R Ranch and Kuper Visits the Rocking R Ranch as well as one of her beautiful custom paintings on canvas. The offering also includes fresh Hatch Green Chillies that will be roasted and ready to serve and a special Barber Ranch cookbook. To view the complete sale offering please visit www.perezcattleco.com.

“A huge thanks to the Perez and Barber families for always stepping up and giving back to the foundation and providing us the resources we need to build the junior board into the best leaders they can be,” says Amy Cowan, director of youth activities and foundation for the American Hereford Association.

The Foundation 1 Club is a group of breeders and other businesses who donate a percentage of their sale gross to HYFA to benefit leadership, scholarship and educational experiences for Hereford youth. To become a member of the Foundation 1 Club, contact Amy Cowan at (816) 218-2256 or acowan@hereford.org