September 20, 2018
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First-hand testimonial: Rylee Barber
As I was growing up, my role in the family operation was to be outside feeding cows, riding horseback and helping with my show cattle. I was not involved in anything more than the day-to-day operations. Now as I am getting closer to finishing my undergraduate degree in agricultural communications and journalism from Texas A&M University, College Station, Texas, my role has switched. I am no longer on-site to do the day-to-day tasks I could when I was younger. Now my responsibility is to expand our presence on social media. Our family operation’s social media was typically all about featuring up-and-coming sale lots. That is a key aspect in marketing your operation, but where I have come into play is adding the extra stuff when it is not sale season. Studies have shown people do not want to be sold something all the time. It is good to mix up content on social media with the number of sales and “fun” pictures.