PROFITABULL. Enough said.

There’s no doubt about it, a registered Hereford bull pays in so many ways — a user-friendly package of docility, stronger fertility and calving ease that sires calves with hybrid vigor and feed efficiency that demand a premium.

A Hereford bull is an unbeatable package in today's beef industry. He's:

• A bull that produces calves at weaning worth $18 more per head than straight Angus.
• A bull known for its fertility.
• A bull that producers higher value, more maternal heifers.
• And a bull that's docile and easy on equipment.

Two recent, large-scale research projects have documented the value of Hereford genetics in the commerical industry. Calves sired by Hereford bulls have a $30 per head documented advantage in feedlot profitability and 7% advantage in fertility when compared to Angus-sired calves. This advantage was documented during a three-year, real-world commercial heterosis project comparing progeny by Hereford and Angus bulls when crossed on Angus-based cows. The study also documented a maternal advantage of 7% higher pregnancy rate when comparing the Hereford-sired females to Angus-sired females.

Another project with Simplot Livestock Co. proved low birth weight Hereford bulls stacked up to Angus-heifer bulls in calving ease when bred
to Angus first-calf heifers. This project will continue to follow the calves through weaning, finishing and harvest and track results of the Hereford-sired calves versus the Angus-sired calves.

View complete research results here:

• Circle A Ranch Heterosis Research Project
• Harris Ranch Heterosis Research Project
• Simplot Livestock Co. Research Project

To find Hereford genetics in your area, contact your local Hereford fieldman or search Hereford.org.