PROFITABULL. Enough said.

There’s no doubt about it, a registered Hereford bull pays in so many ways — a user-friendly package of docility, stronger fertility and calving ease that sires calves with hybrid vigor and feed efficiency that demand a premium.

A Hereford bull is an unbeatable package in today's beef industry. He's:

  • A bull that produces calves at weaning worth $18 more per head than straight Angus.
  • A bull known for its fertility.
  • A bull that producers higher value, more maternal heifers.
  • And a bull that's docile and easy on equipment.

Two recent, large-scale research projects have documented the value of Hereford genetics in the commerical industry. Calves sired by Hereford bulls have a $30 per head documented advantage in feedlot profitability and 7% advantage in fertility when compared to Angus-sired calves. This advantage was documented during a three-year, real-world commercial heterosis project comparing progeny by Hereford and Angus bulls when crossed on Angus-based cows. The study also documented a maternal advantage of 7% higher pregnancy rate when comparing the Hereford-sired females to Angus-sired females.

Another project with Simplot Livestock Co. proved low birth weight Hereford bulls stacked up to Angus-heifer bulls in calving ease when bred
to Angus first-calf heifers. This project will continue to follow the calves through weaning, finishing and harvest and track results of the Hereford-sired calves versus the Angus-sired calves.

View complete research results here:

To find Hereford genetics in your area, contact your local Hereford fieldman or search

Latest News

Join Us in Kansas City for 2015 Annual Meeting

 Hereford enthusiasts will enjoy three days of events and activities including an educational forum, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.

A highlight of the weekend will be "Celebrate the Brand 1501 Wyandotte." Join us Friday evening as we will celebrate 20 years of the CHB Program and recognize our Hall of Fame and scholarship winners. You can now purchase tickets online. Order tickets prior to Oct. 20 for $50 per ticket after Oct. 20 the cost will be $75.

Hereford Demand Continues: Year-end data proves Herefords are meeting the needs of commercial cattlemen

Fiscal year 2015 was a year of continued progress and growth for the Hereford breed as commercial producers continue to find value and predictability in utilizing Hereford genetics. A total of 195 Hereford production sales were reported by AHA field representatives during the fiscal year. Bull sales averaged $6,882, up nearly $1,800 per head; and females average $5,358, up more than $700 per head. Hereford reported 75,988 registrations (a 6% increase) and 44,424 transfers (a 10% increase) with 104,216 cows on inventory. The Association has 3,885 active adult members (a 7% increase) and 2,902 active junior members (a 9% increase). >>Read more fiscal year highlights

DNA Fee Increases

 Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.

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