•  "He Wants It All" is the first in a series of ads that highlight key industry segments and focus on industry relevance and the positive influence of Hereford genetics. Learn more at Hereford.org/TheyWantItAll.

  •  Herefords reduce input costs. Along with excellent feed conversion, Herefords offer hardiness, fertility, longevity and gentle disposition — ideal for your herd and your pocketbook.

  •  A registered Hereford bull pays in so many ways — a user-friendly package of docility, stronger fertility, longevity, hardiness and calving ease. He sires calves with hybrid vigor and feed efficiency that demand a premium.

  •  There's nothing better than a Hereford-sired momma. Whether she's purebred or crossbred, the Hereford-influenced momma is the best in the pasture.

  • Herefords are practical, profitable cattle. Known as the efficiency experts, Herefords have been an industry icon for more than 100 years.

  • Hereford cattle are building a reputation for producing truly great-tasting beef. The Certified Hereford Beef (CHB) program continues to gain market share with CHB volume sold surpassing 50 million lb. during fiscal year 2014.

  •  Beef quality in a perfect package. Real-world research projects at Lacey Livestock and Circle A Ranch documented the Hereford-sired advantage of $30 per head in a vertically coordinated beef marketing system.

see all events near youUpcoming Events & Sales

Date Event Location details
09/03/15 Sierra Ranches Bull Sale La Grange, California details
09/03/15 Nebraska State Fair Hereford Show Grand Island, Nebraska details
09/05/15 Michigan State Fair Hereford Show Novi, Michigan details
09/05/15 The Breeders Cup Sale at Boyd Beef Cattle Mays Lick, Kentucky details
09/07/15 Parker Bros. Polled Herefords Production Sale Bradyville, Tennessee details
09/08/15 California Bullfest Bull Sale Oakdale, California details
09/11/15 West Texas Fair and Rodeo Hereford Shows Abilene, Texas details
09/11/15 Missouri Hereford Assn. Field Day Salem, Missouri details
09/11/15 Delaney/Atkins Fall Preview and Online Sale Lake Benton, Minnesota details
09/11/15 South Dakota Hereford Assn. Tour eastern region, South Dakota details

Latest News

Plan to Attend Annual Meeting

Plan to join us in Kansas City Oct. 30 through Nov. 1 for the 2015 Annual Meeting. Hereford enthusiasts from across the U.S. will enjoy three days of events and activities including educational forums, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.

DNA Fee Increases

 Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.

Auction Raises $38,500 for Hereford Research

Thanks to the supporters of the Hereford Research Foundation, including donors, buyers and bidders, the AHA is able to continue to invest in industry leading research. During the fourth annual auction to benefit the Hereford Research Foundation July 23, 13 lots were sold on BuyHereford.com grossing $38,500. The top selling lot was the opportunity to purchase embryos from Knoll Crest Farm, Red House, Va. Falling River Farm, Concord, Va., paid $8,000 for Lot 4. >> Read More Highlights

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