While the Junior National Hereford Expo promotes learning aspects of showing cattle and educational activities associated with relative contests, the NJHA's annual PRIDE (Program for Reaching Individuals Determined to Excel) Convention focuses on leadership development. Junior members, parents and advisors from all parts of the country participate in the event each year. During the three-day event, close to 100 participants listen to nationally known speakers and participate in junior board workshops, which assist in the enhancement of the individual's leadership talents, communication skills and beef-industry knowledge.

Typically PRIDE is held at land grant universities, however in 2008 the event traveled to Washington D.C., and participants got to experience our Nation’s capital. 

In the past few years we have been to Idaho, Michigan State University and toured the great state of South Dakota in 2013.

The NJHA is excited to have the American Junior Maine-Anjou Association and the American Junior Shorthorn Association joining us in Arkansas for our 2014 leadership event. This conference is offered to junior members ages 14-21. Intermediate and senior members will benefit the most from this leadership conference, if younger members wish to attend, we ask that a parent or guardian accompany them on the trip.

2014 Faces of Leadership PRIDE Convention

July 27-30 • Springdale, Ark.

*We recommend flights into the Northwest Arkansas Regional Airport in Bentonville, however if you cannot find an affordable flight option into Bentonville, please check for flights into the Tulsa International Airport. If flying into Tulsa, Okla., please BE SURE your flight arrives by NOON. We will offer a shuttle service for those flying into Tulsa until NOON on Sunday.

Sunday, July 27
1 p.m. All flights into Northwest Arkansas Regional Airport, Bentonville.
2 p.m. All PRIDE participants checked into hotel
3 p.m. Welcome and Keynote Speaker Kickoff at Holiday Inn
Keynote address by Leety Randolph, former national FFA president
Social media workshop by Krista Cupp, Tyson Foods Inc., customer relations specialist
5:30-10 p.m. Bacon Family tour and dinner and entertainment
Monday, July 28
7 a.m. Breakfast buffet at hotel
7:30 a.m. Load buses for Tyson Foods
8 a.m. Opening session and tour of Tyson Foods
Hear from industry giant, Donnie Smith, CEO Tyson Foods 
Noon Lunch sponsored by Tyson Foods Inc.
1 p.m. Load buses for Crystal Bridges Museum and Walmart Museum
1:30 p.m. Museum Tours
8 - 11 p.m. Evening aboard the Showboat Branson Belle
Dinner, comedian and “Faces of Leadership” dance
Tuesday, July 29
7 a.m. Breakfast buffet at hotel
7:30 a.m. Load buses for University of Arkansas
8 a.m. U of A tour and workshops. While on campus, the group will visit the poultry science department and explore agriculture career opportunities in this segment of the industry. We will also hear from ag. law and animal welfare professors along with a stop at the animal science arena where we will enjoy workshops led by the agriculture education, communications and technology department.
5 p.m. Load Buses for Willow Springs Club Calves & Walker family farm
5:30 p.m. Willow Springs & Walker family farm tour, dinner and entertainment
Wednesday, July 30
7 a.m. Breakfast buffet at hotel
11 a.m. All flights out by this time
Holiday Inn and Convention Center
1500 South 48th St.
Springdale, AR 72762
June 15 Early Bird Deadline — $300
July 15 Final Registration Deadline — $350 
>> Register Here

Latest News

Hereford Offers Internships, Ambassador Program

AHA is offering several opportunities this summer for college students hoping to further their education and gain valuable real-world experience working with youth activities. The AHA youth department is offering a junior activities internship and the communications and marketing team is offering a communications internship. >> More information

2015 JNHE Rooms

The 2015 JNHE will be in Grand Island, Neb., June 27-July 3. Click here for hotel room block information.

2014 JNHE Highlights

Hereford enthusiasts were in Harrisburg, Pa., July 5-12 for the Junior National Hereford Expo.

Quick links