Hereford World Advertising/Media Kit

The Hereford World audience is a solid core of loyal readers who don’t just read the Hereford World every month — they study it. Articles and columns provide in-depth information about the beef industry. The tabloid version of the Hereford World has built a loyal following among commercial producers using Hereford genetics. These individuals see and respond to the advertising messages in its pages. The audience base grows each year as producers continue to realize the value of Hereford genetics. It’s a smart decision to advertise in the Hereford World. Your advertisement in the Hereford World grants additional exposure beyond your ad.

Advertisers’ sale dates are published in the calendar in print and online far in advance. Your sale results are posted on Herfnet.com for at least a year. Advertisers meeting the minimum requirements for field staff coverage also will have a sale report listing their top-selling lots and averages from sale day in the Hereford World.

For Corporate Advertising, contact Alison Marx at 816-842-3757 or amarx@hereford.org.

For more information, download one of our media kits.

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Latest News

Plan to Attend Annual Meeting

Plan to join us in Kansas City Oct. 30 through Nov. 1 for the 2015 Annual Meeting. Hereford enthusiasts from across the U.S. will enjoy three days of events and activities including educational forums, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.

DNA Fee Increases

 Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.

Auction Raises $38,500 for Hereford Research

Thanks to the supporters of the Hereford Research Foundation, including donors, buyers and bidders, the AHA is able to continue to invest in industry leading research. During the fourth annual auction to benefit the Hereford Research Foundation July 23, 13 lots were sold on BuyHereford.com grossing $38,500. The top selling lot was the opportunity to purchase embryos from Knoll Crest Farm, Red House, Va. Falling River Farm, Concord, Va., paid $8,000 for Lot 4. >> Read More Highlights

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