Hereford World Advertising/Media Kit

The Hereford World audience is a solid core of loyal readers who don’t just read the Hereford World every month — they study it. Articles and columns provide in-depth information about the beef industry. The tabloid version of the Hereford World has built a loyal following among commercial producers using Hereford genetics. These individuals see and respond to the advertising messages in its pages. The audience base grows each year as producers continue to realize the value of Hereford genetics. It’s a smart decision to advertise in the Hereford World. Your advertisement in the Hereford World grants additional exposure beyond your ad.

Advertisers’ sale dates are published in the calendar in print and online far in advance. Your sale results are posted on Herfnet.com for at least a year. Advertisers meeting the minimum requirements for field staff coverage also will have a sale report listing their top-selling lots and averages from sale day in the Hereford World.

For Corporate Advertising, contact Alison Marx at 816-842-3757 or amarx@hereford.org.

For more information, download one of our media kits.

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Latest News

Midland Bull Test Looking for High Quality Hereford Genetics

Midland Bull Test is a proven program that measures genetic performance potential of individuals or sire groups. Consignors receive objective and accurate reporting and reap the benefits of aggressive marketing and promotion. MBT has consistently topped the sales across the U.S and is proud of its elite list of MBT Graduates. MBT offers breeders the opportunity to performance test herd sire prospects and progeny groups in an optimal bull test environment. For more information on Midland Bull Test, contact Sheila Hildebrand at 406-322-5597.

Barber Ranch Donates Lot 1 Foundation Female

The Hereford Youth Foundation of America is honored to have the support of Barber Ranch, Channing, Texas, who will donate the Lot 1 Foundation Female to lead off the Mile High Night Sale Friday, Jan. 13 during the National Western Livestock Show in Denver, Colo. 

Tissue Sample Unit Now Available for DNA Sample Collection

The American Hereford Association partnered with Allflex to release Tissue Sampling Units as a new method for producers to collect herd DNA samples. TSUs can be used at any point in an animal's life, but offer a reduced-stress option since the procedure can be done while tagging, rather than adding an additional step to pull blood or hair. A TSU can be purchased from the AHA for $2. A customizable five-digit alphanumeric Allflex tag and TSU unit can also be purchased together for $3.75/unit. 

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