Advertising Opportunities

Hereford World

The Hereford World is the official voice of the American Hereford Association (AHA). The magazine is produced 11 times a year, with seven glossy issues mailing to 5,600 subscribers. A tabloid newspaper is produced four times a year and is mailed to 20,000 commercial cattlemen and Hereford producers.

Various ad sizes, ride-along catalogs and seedstock directory ads available.

Visit the Hereford World Web site for more advertising information or contact Amy Myers at 816.842.3757.

Creative Services

Creative Services offers a talented creative team for your next promotional project. Our experienced staff can take your next sale book, directory, brochure, flyer or other project to the next level. From photo retouching to a complicated directory, Creative Services is your source for affordable promotion. Click here for more information 

Banner Ads

The American Hereford Association (AHA) Web Site provides visitors the latest updates and announcements affecting the Hereford breed. It is also the site to visit when you are buying or selling Hereford cattle.

Banner advertisements rotate throughout the AHA Web site and are visible on all the popular pages including the EPD look up page. When the new EPDs are released in January and July the Web site sees a huge increase in traffic.

Hereford breeders can advertise their operation via a banner ad that shows the breeder’s logo, contact details, brief breeding philosophy, sale date, etc. The banner ad serves as a direct link to their own Web site that has more complete information on their operation and program. Banner ads are also offered to corporate entities. In an effort to offer affordable advertising rates, the Web banners automatically rotate from page to page where they are displayed.

Electronic Newsletters

Two weekly e-newsletters distributed by AHA — Weekly Sales Digest and Hereford eNews — offer producers affordable banner advertising opportunities.

The Weekly Hereford Sales Digest is the source for locating the right Hereford cattle to help seedstock and commercial producers become more profitable. The e-mail broadcast features updates about upcoming sales, shows and events and has a complete listing of sale results along with links to online sale catalogs, private treaty sales and semen catalogs. This electronic newsletter is e-mailed to nearly 6,000 potential buyers around the world and is sent directly to Hereford producers and commercial cattlemen. There are currently four positions for banner ads each week.

Hereford eNews is the Hereford breeder’s source for the most current news affecting them. The weekly broadcast newsletter focuses on newsworthy events pertaining to the Hereford seedstock industry including a Hereford Highlights section along with Industry Insight and Market Update sections. Hereford eNews offers three advertising positions to assist breeders and commercial companies with their online marketing needs.

For more information about banner advertising opportunities on Hereford Web sites or e-newsletters contact Caryn Vaught at 816.842.3757.

Latest News

Plan to Attend Annual Meeting

Plan to join us in Kansas City Oct. 30 through Nov. 1 for the 2015 Annual Meeting. Hereford enthusiasts from across the U.S. will enjoy three days of events and activities including educational forums, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.

DNA Fee Increases

 Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.

Auction Raises $38,500 for Hereford Research

Thanks to the supporters of the Hereford Research Foundation, including donors, buyers and bidders, the AHA is able to continue to invest in industry leading research. During the fourth annual auction to benefit the Hereford Research Foundation July 23, 13 lots were sold on BuyHereford.com grossing $38,500. The top selling lot was the opportunity to purchase embryos from Knoll Crest Farm, Red House, Va. Falling River Farm, Concord, Va., paid $8,000 for Lot 4. >> Read More Highlights

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