Advertising Opportunities

Hereford World

The Hereford World is the official voice of the American Hereford Association (AHA). The magazine is produced 11 times a year, with seven glossy issues mailing to 5,600 subscribers. A tabloid newspaper is produced four times a year and is mailed to 20,000 commercial cattlemen and Hereford producers.

Various ad sizes, ride-along catalogs and seedstock directory ads available.

Visit the Hereford World Web site for more advertising information or contact Amy Myers at 816.842.3757.

Creative Services

Creative Services offers a talented creative team for your next promotional project. Our experienced staff can take your next sale book, directory, brochure, flyer or other project to the next level. From photo retouching to a complicated directory, Creative Services is your source for affordable promotion. Click here for more information 

Banner Ads

The American Hereford Association (AHA) Web Site provides visitors the latest updates and announcements affecting the Hereford breed. It is also the site to visit when you are buying or selling Hereford cattle.

Banner advertisements rotate throughout the AHA Web site and are visible on all the popular pages including the EPD look up page. When the new EPDs are released in January and July the Web site sees a huge increase in traffic.

Hereford breeders can advertise their operation via a banner ad that shows the breeder’s logo, contact details, brief breeding philosophy, sale date, etc. The banner ad serves as a direct link to their own Web site that has more complete information on their operation and program. Banner ads are also offered to corporate entities. In an effort to offer affordable advertising rates, the Web banners automatically rotate from page to page where they are displayed.

Electronic Newsletters

Two weekly e-newsletters distributed by AHA — Weekly Sales Digest and Hereford eNews — offer producers affordable banner advertising opportunities.

The Weekly Hereford Sales Digest is the source for locating the right Hereford cattle to help seedstock and commercial producers become more profitable. The e-mail broadcast features updates about upcoming sales, shows and events and has a complete listing of sale results along with links to online sale catalogs, private treaty sales and semen catalogs. This electronic newsletter is e-mailed to nearly 6,000 potential buyers around the world and is sent directly to Hereford producers and commercial cattlemen. There are currently four positions for banner ads each week.

Hereford eNews is the Hereford breeder’s source for the most current news affecting them. The weekly broadcast newsletter focuses on newsworthy events pertaining to the Hereford seedstock industry including a Hereford Highlights section along with Industry Insight and Market Update sections. Hereford eNews offers three advertising positions to assist breeders and commercial companies with their online marketing needs.

For more information about banner advertising opportunities on Hereford Web sites or e-newsletters contact Caryn Vaught at 816.842.3757.

Latest News

Midland Bull Test Looking for High Quality Hereford Genetics

Midland Bull Test is a proven program that measures genetic performance potential of individuals or sire groups. Consignors receive objective and accurate reporting and reap the benefits of aggressive marketing and promotion. MBT has consistently topped the sales across the U.S and is proud of its elite list of MBT Graduates. MBT offers breeders the opportunity to performance test herd sire prospects and progeny groups in an optimal bull test environment. For more information on Midland Bull Test, contact Sheila Hildebrand at 406-322-5597.

Barber Ranch Donates Lot 1 Foundation Female

The Hereford Youth Foundation of America is honored to have the support of Barber Ranch, Channing, Texas, who will donate the Lot 1 Foundation Female to lead off the Mile High Night Sale Friday, Jan. 13 during the National Western Livestock Show in Denver, Colo. 

Tissue Sample Unit Now Available for DNA Sample Collection

The American Hereford Association partnered with Allflex to release Tissue Sampling Units as a new method for producers to collect herd DNA samples. TSUs can be used at any point in an animal's life, but offer a reduced-stress option since the procedure can be done while tagging, rather than adding an additional step to pull blood or hair. A TSU can be purchased from the AHA for $2. A customizable five-digit alphanumeric Allflex tag and TSU unit can also be purchased together for $3.75/unit. 

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