2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
AHA is offering several opportunities this summer for college students hoping to further their education and gain valuable real-world experience working with youth activities. The AHA youth department is offering a junior activities internship and the communications and marketing team is offering a communications internship. >> More information
Herefords took center stage in Denver during the National Western Stock Show. It was an exciting week with C Miles McKeee being named Supreme Champion, the Mile High Night Sale grossing $1.1 million and the Lot 1 Foundation Female selling for $125,000 to suppot Hereford youth. Press releases are now available online and complete results can be found at Hereford.org.