2012-2014 Ad Campaign

 

 

The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.

Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.

AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.

State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.

  

Latest News

Hereford Board Publishes EVP Job Description, Announces EVP Search Committee

The American Hereford Association (AHA) Board of Directors announced the formation of a search committee to assist with the selection of a new Executive Vice President and Association Secretary. A job description is now available online and applications are due April 8, 2015.
>> Read More

AHA Announces 2014 Dams, Sires of Distinction

For 2014, 2,499 Hereford cows from 724 Hereford performance herds in 42 states earned the honor of being named a Dam of Distinction by the AHA. >> Press release >> Full Report

Register Now for MyHerd.org Webinars

 Do you need help with the new online registry system, MyHerd.org? Or would like to see how the new system works before signing up? Join the MyHerd team for a webinar on how to get started with MyHerd.org. Participants will learn about the customized home screen for pedigree and performance members. The team will demonstrate how to register calves in real-time and transfer owned animals electronically. This is also an opportunity to ask questions and get virtual help.
>> Learn More

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