2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
If you’re planning to send Christmas greetings this year, consider Hereford-themed Christmas cards available through online ordering. Information about the cards is available at Hereford.org/ChristmasCards.
>> More information and ideas
Eric Walker, Morrison, Tenn., is the new AHA president and Sam Shaw, Caldwell, Idaho, is serving as the 2015 AHA vice president. During the Annual Membership Meeting Nov. 1 delegates elected three new Directors — Jim Mickelson, Santa Rosa, Calif.; Kevin Schultz, Haviland, Kan.; and Bob Thompson, Rolla, Mo.
Check out the highlight video from the Annual Meeting, as well as the Annual Meeting powerpoint and the 2014 Annual Report at Hereford.org/AnnualMeeting. All press releases from the event are posted at Hereford.org.