2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
Hereford enthusiasts are in Grand Island this week for the Junior National Hereford Expo.
The nominating committee is requesting volunteers who are willing to serve a four-year term on the AHA board of directors. They encourage interested members and state leaders to contact them regarding prospective candidates within their state and region.
This year’s nominating committee includes:
Chairman Marty Lueck, Mountain Grove, Mo., 417-838-1482
Kevin Jensen, Courtland, Kan., 785-243-6397
Bill King, Stanley, N.M. 505-220-9909
Norris Fowler, Jonesville, S.C., 864-219-0182
Bob Morrison, Lexington, Ohio, 419-362-4471
Do you need help with the new online registry system, MyHerd.org? Or would like to see how the new system works before signing up? Join the MyHerd team for a webinar on how to get started with MyHerd.org. Participants will learn about the customized home screen for pedigree and performance members. The team will demonstrate how to register calves in real-time and transfer owned animals electronically. This is also an opportunity to ask questions and get virtual help.
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