2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
Registration is open for the Hereford Genetic Summit. Visit HerefordGeneticSummit.com for a schedule and to register online. Register by Aug. 11 and save $50.
Hereford enthusiasts were in Harrisburg, Pa., July 5-12 for the Junior National Hereford Expo.
Hereford enthusiasts with smart phones can download a Hereford Events app to keep up-to-date with Hereford events, including the upcoming Junior National Hereford Expo (JNHE), the Hereford Genetic Summit and the American Hereford Association (AHA) Annual Meeting.
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