2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
Plan to join us in Kansas City Oct. 30 through Nov. 1 for the 2015 Annual Meeting. Hereford enthusiasts from across the U.S. will enjoy three days of events and activities including educational forums, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.
Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.
Thanks to the supporters of the Hereford Research Foundation, including donors, buyers and bidders, the AHA is able to continue to invest in industry leading research. During the fourth annual auction to benefit the Hereford Research Foundation July 23, 13 lots were sold on BuyHereford.com grossing $38,500. The top selling lot was the opportunity to purchase embryos from Knoll Crest Farm, Red House, Va. Falling River Farm, Concord, Va., paid $8,000 for Lot 4. >> Read More Highlights