2012-2014 Ad Campaign

 

 

The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.

Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.

AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.

State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.

  

Latest News

Annual Meeting Events Start Today in Kansas City

Educational Forum starts at 2 p.m. Friday. Honoree reception at 6 p.m.
Saturday Annual Meeting starts at 9 a.m.
Herefords will show in Hale Arena Saturday and Sunday.
Watch Ladies of Royal Sale Saturday and both shows live online at: LiveAuctions.tv
Jr. Show program
Open Show program

Hereford Genetic Summit Proceedings

Did you miss the Hereford Genetic Summit? Visit our Summit Proceedings page to watch presentations, download slides and more. We'll continue to add to these highlights so check back often.

JNHE Online Coverage

Hereford enthusiasts were in Harrisburg, Pa., July 5-12 for the Junior National Hereford Expo.

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