2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
The American Hereford Association (AHA) Board of Directors has announced the formation of a search committee to assist with the selection of a new Executive Vice President and Association Secretary. >> Read More
Jack Ward has been named interim Executive Vice President of the American Hereford Association (AHA). Eric Walker, AHA president, announced the appointment following the resignation of Craig Huffhines. “As a Board we agree that naming Jack as interim Executive Vice President is what is best for the Association during this time of transition,” Walker says. “We are confident that Jack will continue business in a seamless and effective manner.”
Do you need help with the new online registry system, MyHerd.org? Or would like to see how the new system works before signing up? Join the MyHerd team for a webinar on how to get started with MyHerd.org. Participants will learn about the customized home screen for pedigree and performance members. The team will demonstrate how to register calves in real-time and transfer owned animals electronically. This is also an opportunity to ask questions and get virtual help.
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