Today cattlemen have more marketing options available to them than ever before. The key to marketing success is knowing which marketing option works best for you and your cattle and your willingness to do the research. The American Hereford Association provides marketing assistance to commercial cattlemen looking to add value to their feeder cattle.
The Hereford Verified program is an electronic identification program that provides Hereford producers the opportunity to receive feedlot performance and carcass data. Program participants are subject to potential premium opportunities.